When the world opened back up in early 2021 after nearly a year of COVID interruption, the first signs of inflation crept in. At the time it was unclear whether an inflationary period would be transitory – simply a short-term byproduct of stressed supply chains and pent-up demand – or a protracted new reality. It is clear today that the latter scenario has won out, as inflation rates remain stubbornly high across the globe well into the fourth quarter of 2022. As a “perfect storm” of surging demand, supply chain challenges, labor shortages, and geopolitical unrest caused prices to soar, inflation’s impact has been felt as acutely in B2B as it has among consumers.

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