With inflation persisting, European consumer-packaged-goods (CPG) companies must adapt beyond short-term measures used in the past two years. The document emphasizes the need for a strategic reset, focusing on three key areas: revenue growth management (RGM), procurement, and supply chain optimization. CPG companies are encouraged to shift from broad pricing strategies to more nuanced approaches, such as precision in promotions and assortment adjustments. Agile response teams, empowered to make quick decisions, are crucial for navigating inflation and positioning companies for long-term resilience and growth.

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