This IDC white paper recognizes Braze as a leader in customer engagement for small and medium-sized businesses. It analyzes Braze’s platform capabilities—including real-time personalization, AI-driven automation, and cross-channel messaging—and compares them with market competitors. The study highlights Braze’s ease of use, scalability, and measurable ROI as key differentiators, noting that SMBs using Braze achieve higher engagement and retention rates through faster data activation and actionable insights.

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