The IDC MarketScape report assesses strategic consulting services in life science sales and marketing for 2023, highlighting digital transformation's impact. It emphasizes the need for expertise in leveraging data for sales and marketing efficiency, especially amidst rapid industry changes due to the COVID-19 pandemic. Twelve vendors, including Accenture, PwC, and ZS, are evaluated based on criteria like industry experience, global delivery capabilities, and customer references. ZS stands out for its extensive industry-specific expertise, AI capabilities, and innovative solutions like ZAIDYN. The report advises buyers to prioritize vendors with deep industry knowledge and global delivery capabilities, emphasizing strategic alignment and customer-centric solutions.

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