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Customer Engagement Platforms: A Buyer’s Guide

Customer Engagement Platforms: A Buyer’s Guide

Braze
Pages 9 Pages

This buyer’s guide helps marketing and tech leaders evaluate customer engagement platforms (CEPs). It outlines core capabilities—real-time data orchestration, AI personalization, scalability, and compliance—and contrasts CEPs with CDPs and CRMs. It provides a vendor-agnostic checklist for integration readiness, security standards, and ROI analysis. The guide highlights the importance of unified data, cross-channel delivery, and predictive insights to future-proof customer engagement strategies in fast-evolving digital ecosystems.

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