The IDC MarketScape report evaluates headless content management systems (CMS) for digital experiences. It highlights the shift towards personalized, automated digital experiences. Key trends include content value streams, first-party data, and design systems. Architectural considerations emphasize componentized content, diverse content types, accessibility, and microservices/API frameworks. Contentstack is positioned as a leader, offering AI-based content services and operational support, with strengths in customer satisfaction but challenges in design themes, localization, and personalization controls. Buyers should prioritize flexibility, cloud-native architecture, user interface, and innovation when selecting a headless CMS vendor.

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