B2B personalization is evolving to meet B2C-level expectations, driven by customer demands for tailored experiences. Companies like SAP, Grainger, and Adobe have advanced their personalization strategies to enhance engagement and conversion. SAP's account-based personalization for GE yielded a 900% increase in click-throughs, while Grainger's e-commerce efforts, powered by AI and Adobe Target, improved user interaction and revenue. Adobe's own strategies integrate cross-functional team efforts and data utilization for targeted advertising and content. The focus for B2B leaders is continuous improvement and leveraging advanced tools for dynamic, contextually relevant experiences.

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