1 Driving conversions through sophisticated personalization. Four proven strategies for elevating the one-to-one ecommerce journey.2 The personalization sensation is sweeping ecommerce. As online shoppers browse a virtual inventory of consumer goods, McKinsey & Company reports that 71% of them expect a relevant, one-to-one experience— and 76% get frustrated when it doesn’t happen. For consumers, it’s simple—they want tailored offers, messaging, and content from both major e-tailers and mom-and-pop merchants. Meanwhile, companies of all sizes struggle to use data in a way that drives these meaningful connections. With tons of data from tons of sources, ecommerce brands find themselves with too much of a good thing. They may attempt to resolve the issue by going all in on the

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