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Personalization in the Age of AI: How 4 Brands are Shaping the Future

Personalization in the Age of AI: How 4 Brands are Shaping the Future

Twilio
Pages 26 Pages

This guide explores AI-driven personalization, emphasizing the critical role of good data. It highlights how Instacart, Nextdoor, Saks, and Amazon use AI for dynamic customer engagement, leveraging data to tailor experiences and drive growth. The document underscores the importance of quality customer data infrastructure for effective AI personalization, showcasing how these brands successfully navigate the complexities of AI to enhance customer satisfaction and maintain competitive advantage.

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