Generation Z on social media, activism, consumerism and emojis Are you passing the vibe check? The study Topics we asked questions on: Our comparative analysis helped us uncover dierences in opinions between the two demographic sets that yielded detailed and unique insights into how each audience discusses global issues, their daily lives and trends. The questionnaire consisted of a variety of open-ended questions that helped us dive into the thoughts of millennials and generation Z. We were able to analyse these in-depth qualitative responses to get insight into how each generation views the world around them. Here at Relative Insight, we wanted to work outside of the old clichés and ind out more about this audience to really engage with them. To truly understand gen Z’s

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