Case Study

Using comparative analysis to reveal inconsistencies in agency culture

Using comparative analysis to reveal inconsistencies in agency culture

There is often disparity between employee experience of an organization, and how that organization talks about its company culture. Using comparative analysis to reveal inconsistencies in agency culture Company communications Mentioned in both Brave Creative Interesting Team-oriented Innovative Agency one Agency two Award-winning Diverse Creative Big Lacks support Good High expectations Negative experience In order to show how HR and talent teams can get a handle on their organization’s reputation, we turned to comparison. We set out to discover if positive company culture projected by that organization is echoed by the people who actually work there. We choose two large creative agencies, and gathered all internal comms including website copy, social media, and job listings - whi

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