McDonald’s Shake Shack Comparing the social media communications for ive burger brands What do we do? Social media is the lifeblood of any consumer brand, and successful brands have sophisticated social media strategies to target new audiences and communicate with existing customers. To understand how competitors within an industry use language and tone of voice to dierentiate themselves on social media, we compared and analyzed tweets from ive popular fast food chains. Relative Insight uses comparison-based text analysis to uncover the unique attributes of a qualitative data set. Our technology highlights the words, phrases, grammar, topic and emotion seen in one data set compared to another. Often-neglected, comparison provides context within language to help you see

Join for free to read