Comparing and analysing job listings: How do social media giants attract the top talent? A job speciication is more than just ‘desired experience’ and ‘required qualiications’. There is a subtle art to the language of job listings which determines whether a company will attract the right calibre of candidates, or the wrong ones. By comparing the language used in job descriptions, Relative Insight is able to pinpoint dierences in words that companies use to appeal to relevant talent. These linguistic dierences could transform a workforce, shape the direction that an organisation takes, and then eventually be responsible for the success or failure of that organisation. Language comparison in action: We wanted to understand how social media giants attract the top applicants in thei

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