With IDFA deprecation and SKAdNetwork limitations, app marketers face challenges in tracking UA and retention campaigns. Cross-promotion has emerged as an effective strategy to boost user engagement and increase portfolio-level LTV by redirecting users between apps within the same portfolio. However, traditional methods face issues like cannibalizing inventory and competing for ad space. To address this, Adikteev developed a solution with predictive churn models and an app affinity engine, using an SDK to create new inventory and optimize cross-promotion. This approach ensures high-value users are retained, increasing lifetime value across apps in the portfolio.

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