User retention is crucial for trading apps amid Apple's privacy changes. A recent study revealed a 51% increase in monthly installs and a 36% rise in monthly active users (MAUs) between September 2021 and January 2022. However, 58% of new users churn the day after installing the app, highlighting the importance of retargeting strategies. Marketers should target new installers who deposit on the same day and engage active users around 5 days after their first deposit. IQ Option uses segments like "Retain," "No FTD," and "High LTV" to focus on user retention and repeat purchases. Retargeting these segments can boost user LTV and ROI.

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