Case Study Betting on the right re-engagement strategy “We were looking for the partner with whom we can safely share insights and get profound recommendations based on data. UA is very important, but unless you retain users, you can end up in huge wasted costs and unearned revenues. “ Andrea Fuertes/ Marketing Manager @Orange Games Governor of Poker 3 is the third iteration of Orange Games’ hugely popular Texas hold ’em style Governor of Poker series. In this multiplayer game, players are invited to conquer the Wild West with their poker skills. Rookie players start battling other players in smaller tournaments, leveling up to progress into larger, more important tourna- ments as they improve. Known for its unique art style and simple interface, Governor of Poker 3 W

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