The Precisely whitepaper underscores the importance of low-effort customer service as a growth driver for banks, insurance, telecom, and utilities providers. Citing Gartner, it reveals that customers are four times more likely to leave interactions less loyal, while 94% of those experiencing low effort intend to repurchase, and 88% plan to increase spending. Conversely, 81% of customers facing high-effort service intend to spread negative word of mouth. The whitepaper stresses that businesses must deliver Amazon-like omnichannel experiences to meet rising customer expectations and retain loyalty.

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