1 guide to patient acquisition and retention www.athenahealth.com scheduling and check-in processes | robust patient portals | care coordination2 contents The promise of patient acquisition and retention 3 Why now? 4 Opportunities in every headwind 5 5 challenges and tactics 1. Simplifying scheduling and check-in processes 2. Reducing barriers to returning for care 3. Investing in reputation and list management 4. Offering a robust and comprehensive patient portal 5. Improving care coordination 6 8 10 11 12 Conclusion 133 Engaging patients more effectively can help organizations improve their financial performance and expand their share of an increasingly competitive marketplace. Good patient engagement strategies lead to more effective and efficient care delivery. Unengaged patients

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