Case Study

Brimbank City Council evolves to become more customer-centric with help from Precisely

Brimbank City Council evolves to become more customer-centric with help from Precisely

Pages 3 Pages

Putting the community first The city of Brimbank encompasses 25 new and established suburbs lying to the west of Melbourne, Australia, and includes a rapidly growing mix of industrial and residential property. The city council’s systems were outdated and expensive to run, data was siloed and hard to leverage, and the council was challenged to meet increased community expectations whilst reducing inefficiencies. With an impending move to a new, efficient building, the time was right to start fresh. Putting the community first was the council’s top priority, which required a shift in business model from property-centric to customer- centric. Business challenge “Our mission was to drive a community-first work culture right across the organisation”, says Helen Morrissey, the dire

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