Report

The state of grocery retail 2023

The state of grocery retail 2023

The report focuses on retail media networks (RMNs) and their potential for growth in South Korea's e-commerce sector. The piece discusses how RMNs can enhance profitability for retailers by leveraging first-party data for targeted advertising and improving e-commerce operations. It highlights the current state of RMNs in South Korea, compares it with more mature markets like the US, and provides insights into how retailers can capitalize on this emerging opportunity to boost their online sales and operational efficiency.

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