Adobe's marketing document discusses achieving hyper-personalization, a long-sought goal for marketers. It highlights the challenges teams face in delivering one-to-one experiences at the speed and scale required, especially concerning content creation and omnichannel measurement. The solution presented is adopting AI faster through Adobe's technology ecosystem, transforming customer connections. A key aspect is the powerful integration with RainFocus, the first event technology partner to build a Source Connector into Adobe Experience Platform. This integration aggregates event engagement data and insights via RainFocus's global attendee profiles, merging them with Adobe's customer data profiles. This unified data empowers marketers within Adobe solutions to activate campaigns, create nex

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