Personalization offsite Improving engagement and conversions with AI-powered personalized recommendations on email. 347 billion - the number of marketing emails that will be sent daily by 2023 1 . Email marketing is a big business, and it is a business that is increasingly becoming more profitable than any other marketing strategy for a retailer. Consider this - For every $1 spent on email retailers can expect a return of $51 and this number has been consistently increasing in the last few years. Email marketing needs to be an intrinsic part of a business strategy for better shopper experience, improved engagement, and shopper retention. One of the assured ways of doing that is through personalization. Problems with email personalization today: Email personalization as a strategy

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