Industry Perspectives Driving Consumer Loyalty During Digital Disruption RE P OR T R E S E ARC H PAR T N E R2 Research Overview Adobe commissioned Incisiv to assess the state of shopper loyalty in consumer industries in the US. Incisiv conducted an extensive market research program, including a shopper and executive survey and interviews. The research focused on understanding how brands gain and lose shopper loyalty. 6178 'Loyal' shoppers surveyed 134 Executives surveyed Shopper Research Executive Research Retail 18 - 25 Travel and Hospitality 26 - 41 Consumer Goods 42 - 57 58 - 76 2056 17% 2019 32% 2103 33% 18% Retail CXO Travel and Hospitality SVP / EVP Consumer Goods VP Director Manager 35 8% 66 17% 33 21% 37% 17% Industries # of respondents Industries # of respondents Age Bands %

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