ValueSelling Framework® focuses on shifting organizations from product-focused sales to selling the full value of their solutions. CEO Julie Thomas highlights their clients' remarkable results, like increased deal size (24%), improved win rate (20%), better retention (15%), and faster sales velocity. Emphasizing the importance of understanding and communicating value, they define it as an item's importance, worth, or usefulness. Their approach includes creating a value proposition, understanding the client's specific value, and considering the return on investment (ROI) versus the cost of inaction (COI). They stress that business value is tied to key issues like revenue, cost, and compliance, and emphasize the role of emotions in buying decisions.

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