It’s not an exaggeration to say that we are at a critical moment in business history. Artificial intelligence is overturning every sector's strategies, tactics, processes, and policies. The management challenges with this are as immense as the exciting opportunities. AI is built on data and demands responsible and ethical governance. Even managing it pragmatically demands insight into the entire data value chain from source to decision. This often results from a tangled and inexact process, making it crucial to implement a more structured approach. To understand the implications and effects of AI in our businesses in practical terms, we need more analysis than before, not less.

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