This paper explores how connected marketing ecosystems enable seamless customer engagement. It contrasts bespoke marketing stacks with traditional marketing clouds, advocating for agile, data-driven integrations. Key sections cover the rise of cloud computing, SaaS, APIs, and data agility—defining how first-party data and CDPs create unified customer views. It argues that flexible, composable stacks allow brands to adapt rapidly and maintain consistent cross-channel experiences, transforming data silos into strategic engagement tools.

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