Connected Engagement: Understanding Today’s Marketing Stacks and Ecosystems

27 Pages

This paper explores how connected marketing ecosystems enable seamless customer engagement. It contrasts bespoke marketing stacks with traditional marketing clouds, advocating for agile, data-driven integrations. Key sections cover the rise of cloud computing, SaaS, APIs, and data agility—defining how first-party data and CDPs create unified customer views. It argues that flexible, composable stacks allow brands to adapt rapidly and maintain consistent cross-channel experiences, transforming data silos into strategic engagement tools.

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Connected Engagement: Understanding Today’s Marketing Stacks and Ecosystems

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