Understanding Customer Engagement Benchmarks and Metrics

23 Pages

This guide defines the critical KPIs, benchmarks, and metrics for measuring engagement success. It distinguishes between upstream and downstream metrics, showing how conversions, retention, and negative KPIs (like opt-outs or cart abandonment) provide a fuller picture of performance. Detailed breakdowns of email and mobile metrics—such as open rates, click-to-open rates, and push opt-ins—equip marketers with tools to benchmark against industry standards and improve ROI. The emphasis is on using data strategically to optimize long-term engagement.

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Understanding Customer Engagement Benchmarks and Metrics

Understanding Customer Engagement Benchmarks and Metrics

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