The 2024 edition of "The Customer Engagement Stack" explores how AI and ML are reshaping business-customer interactions, emphasizing customer experiences as a key differentiator in competitive markets. The report highlights the evolution of tech stacks into dynamic, customer-centric solutions, with the Customer Data Platform (CDP) at its core, facilitating unparalleled customer experiences despite the challenges of data management. It reviews over 12 trillion API calls to update on technology ecosystems that shape customer interactions, offering guidance on using the right tools and tactics to revolutionize organizations, enhance customer connections, and drive growth.

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