As the cookie crumbles, three strategies for advertisers to thrive

7 Pages

This paper discusses how advertisers can adapt to the phasing out of third-party cookies and device identifiers, which have traditionally been used for online advertising. It presents three strategies for advertisers to thrive in a new landscape focused on privacy and data protection. The article emphasizes the importance of collecting first-party data, forming partnerships for second-party data, and experimenting with contextual and interest-based advertising.

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As the cookie crumbles, three strategies for advertisers to thrive

As the cookie crumbles, three strategies for advertisers to thrive

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