The Cookie Might Be Dead, But Loyalty Isn’t
The Cookie Might Be Dead, But Loyalty Isn’t
23 PagesThe Cookie Might Be Dead, But Loyalty Isn’t. How You Can Use First-Party Data in Your Loyalty Program to Keep it That WayContents 01 THE COOKIE IS DYING The trend toward digital privacy 02 A LOT OF US Were eating cookies 03 WHO BENEFITS From a cookieless word 04 WHY IT’S SO IMPORTANT To own first-party data 05 WHAT’S NEXT For former cookie monsters 06 THE CENTRAL NERVOUS SYSTEM The anatomy of high-functioning loyalty programs 07 HOW TO LEVEL UP Existing loyalty programs 08 MONETISING First-party data 09 BEST PRACTICES First-party data in action01 The Trend Towards Digital Privacy. The cookie is dying. Slowly but surely. Even as Google delays its much-publicised plan to sunset third-party cookies (instead of 2022, the funeral is now scheduled for late 2023), the larger societal tre
