Life after the third-party cookie3 Introduction 4 Bracing for financial impact 5 Walled gardens will reap rewards 6 Marketers will leverage their own data more 7 What comes after third-party cookie data? 8 Conclusion Table of contents Check out our other industry guides, white papers, webinars and more at lytics.com/resourcesIntroduction When Internet Explorer 2 was released in October 1995, it was the first browser to support cookie technology. In the intervening 26 years, third-party cookies have formed the basis of the billion-dollar digital advertising and marketing industry. Cookie-based advertising technology has enabled personally-targeted ads that track consumers across multiple websites and online destinations in the form of retargeting. However, currently, consumer pri

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