Aftermarket sales and services are increasingly crucial for manufacturers, offering significant value through extended product life, improved customer relationships, and higher profit margins—often double those of new unit sales. Successful aftermarket strategies are integrated into core business processes, from product development to sales and execution. Companies leverage technology like AI and sensors for predictive maintenance and enhanced services. A well-executed aftermarket strategy can boost operational cash flows and reduce risks, making it a key driver of long-term success.

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