As the UK energy market reopens, falling wholesale prices are driving customer interest in switching suppliers. About one-third of UK customers are considering switching, mainly due to pricing and poor service. Digital disruptors, with lower costs and better customer experiences, are leading the market, while traditional energy retailers must adapt quickly. To stay competitive, retailers should focus on customer satisfaction, offer green energy products like solar panels and EV chargers, and encourage flexible time-of-use tariffs that lower customer bills and support decarbonization efforts.

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