B2B marketing is shifting toward hyper-personalization, driven by rising customer expectations shaped by B2C experiences. Account-Based Marketing (ABM) enables this shift by aligning sales and marketing, focusing on key accounts, and personalizing content across channels. ABM uses AI, analytics, and buyer insights to craft relevant, timely messages that build trust and boost engagement. It improves lead quality, shortens sales cycles, and increases efficiency. Success depends on identifying targets, developing tailored content, and measuring closed-loop revenue impact—not just top-funnel metrics.

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