Using AI, Hyper-Personalization to Drive Results

9 Pages

In the 2025 State of Account-Based Marketing report by Demandbase, advanced B2B teams are leveraging AI and hyper-personalization to overcome departmental silos and drive results. With stagnant budgets and pressure to deliver more qualified leads and revenue, ABM has become a strategic focus, targeting high-potential accounts. Demandbase highlights that a growing number of organizations recognize ABM’s value, with the 2024 ABM Benchmark Survey showing 90% adoption, underscoring its critical role in modern marketing strategies.

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Using AI, Hyper-Personalization to Drive Results

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