Generative AI is transforming marketing and sales, with its economic impact potentially reaching $4.4 trillion. Companies like Salesforce and Solo Brands use AI tools to enhance customer engagement and service efficiency. For example, Salesforce's Einstein AI helps personalize campaigns, while Solo Brands uses AI chatbots to reduce workload and improve customer satisfaction. These tools allow marketing teams to work faster and more effectively. Human insights remain crucial, as AI enhances creativity and productivity, helping businesses stay competitive in a tech-driven landscape.

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