This paper explores the metaverse's potential and current status. It discusses the rapid growth of investment and the excitement surrounding the metaverse, noting that companies like Meta and gaming giants are heavily investing. Despite this, there are significant risks, such as the potential delay in realizing its full potential and the challenges faced by related technologies like AI. CEOs are advised to stay informed and strategically prepare for the metaverse, as it could create $4-5 trillion in value by 2030.

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