Guide
The CEO’s Guide to Generative AI
IBM’s second edition of "The CEO’s Guide to Generative AI" provides essential insights for leaders aiming to harness transformative AI technologies. Authored by senior IBM executives, the guide outlines what CEOs need to know and do to successfully integrate generative AI into their organizations. It emphasizes strategic adoption, risk management, and operational transformation to drive innovation and competitive advantage. Positioned at the forefront of digital reinvention, this guide equips executives with practical frameworks to navigate the evolving AI landscape and unlock business value.