Executive Summary The metaverse is one of the hottest trending topics in the tech world. While for many brands it’s an exciting new channel to explore, the space itself is highly complex, filled with a multitude of platforms. While it seems everyday another brand is filing a trademark or revealing their metaverse adventure, brands need to not get caught up in the “fear of missing out” frenzy. In this white paper, we’ll provide a beginner’s guide to the metaverse, highlighting the key technology platforms in the space as well as how brands are approaching it. Moreover, we’ll also provide some tips on how to approach your metaverse strategy, keeping key things in mind that some quickly lose sight of when rushing in to keep up with their competition. Consider this your go-to- g

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