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Unlocking commerce in the metaverse

Unlocking commerce in the metaverse

McKinsey & Company
Pages 6 Pages

The paper highlights that while the metaverse holds significant potential for value creation, winning consumer interest often depends on offering experiences that blend virtual and real-world elements, rather than focusing solely on digital or futuristic products. The document provides insights into consumer preferences, particularly regarding metaverse commerce, and suggests best practices for companies looking to succeed in this new landscape.

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