Case Study
Integrated loyalty leads to 12.7% higher average order value from members
E-commerce Integrated loyalty leads to 12.7% higher average order value from members 1 month after launching the loyalty program, Contorion saw increases among its members: In the end, we compared three other vendors to Emarsys, and for me, I found out that Emarsys was very personalized compared to the others, which had a much more generic approach to loyalty.” Florian Menge, Senior CRM Manager “ +5% +34% +12.7% +62% Activity on the website Conversion rate to second-time buyer Average order value Repeat purchasesThe Business Contorion is an e-commerce business serving 110,000 German and Austrian B2B craftsmen and ambitious DIY B2C customers. Founded 5 years ago in Berlin, Contorion rapidly grew from 20 to 250 employees. The Outcome Driving revenue growth by increasing purchas