Thought leaders drive product adoption by influencing peer networks, with about 10% of new-to-brand prescriptions linked to their impact. Beyond visible KOLs, hidden local advisors play a critical role, often shaping treatment behavior more than high-profile experts. IQVIA’s Thought Leader Network Science Model uses AI, peer nomination data, and OneKey to map strong ties across HCPs with over 80% precision. This enables companies to target advisors who accelerate uptake, particularly in the crucial first six months of launch. Engaging these networks enhances credibility, communication, and market share.

Join for free to read