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Endemic Healthcare Professional Campaign

Endemic Healthcare Professional Campaign

IQVIA
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Case study of BioPharm Communications’ use of IQVIA’s Endemic Marketplace to engage HCPs in a heart disease drug campaign. Over five months, it extended media reach by 69.2% beyond benchmarks and drove significant prescribing impact: 29.6% lift in new prescriptions, 27.8% lift in new patients, and 28.7% increase in total prescriptions. The integrated media model proved that contextually relevant, endemic advertising fuels higher brand recall, stronger HCP engagement, and better patient outcomes.

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