The brief highlights HUMAN’s efforts to combat fraud in Connected TV, where invalid traffic rates are five times higher than on desktop or mobile. HUMAN protects 44 billion CTV ad requests weekly using a dynamic analysis pipeline that examines log data, screen captures, and thousands of behavioral signals to detect anomalies. Its system identifies compromised apps and channels while providing actionable intelligence through visibility, disruption, and collective defense. Collaborating with IAB Tech Lab, Google, and Roku, HUMAN disrupted the PARETO fraud scheme and safeguarded 90 billion CTV bid requests with 99.6 percent valid inventory for TripleLift.

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