Vendor Sheet

Ad Fraud Sensor for Publishers

Ad Fraud Sensor for Publishers

Pages 2 Pages

The brief outlines HUMAN’s Ad Fraud Sensor for Publishers, which detects and mitigates post-bid programmatic ad fraud across desktop, mobile, CTV, and audio environments. Using over 2,500 technical signals and 400 machine learning models, it identifies invalid traffic and fraudulent impressions in real time, providing actionable insights to enhance inventory quality and buyer trust. Integrated dashboards and flexible reporting enable rapid analysis and response, while precise, deterministic detection minimizes false positives. HUMAN’s solution helps publishers increase transparency, protect revenue, and strengthen demand relationships across all media channels.

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