TripleLift, a rapidly growing advertising technology company, partnered with HUMAN to secure its expanding Connected TV (CTV) marketplace from ad fraud. Handling over 1 trillion transactions monthly, TripleLift used HUMAN Ad Fraud Defense to analyze bid requests in real time, blocking fraudulent traffic before reaching demand-side platforms. The solution protected more than 90 billion CTV bids annually, maintaining a 99.6% valid in-app inventory rate. With multilayered bot detection and actionable fraud reports, HUMAN enabled TripleLift to safely add 30 new publishing partners, ensuring transparency, advertiser confidence, and secure innovation across emerging CTV channels.

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