The brief highlights HUMAN’s efforts to combat ad fraud in the growing digital audio market, where one in twenty audio bid requests is fraudulent. Leveraging expertise in CTV and SSAI, HUMAN detects fraud in low-signal audio environments using thousands of behavioral and technical data points. It identifies compromised apps, channels, and devices while maintaining visibility across multiple ad ecosystems. HUMAN collaborates with IAB Tech Lab and TAG to establish stronger anti-fraud standards. Through its Ad Fraud Defense, it disrupted the Apollo operation, which generated 400 million fake audio bid requests daily, restoring trust and transparency in audio advertising.

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