The infographic highlights the rapid rise of Connected TV advertising, with U.S. ad spend reaching $26.5 billion in 2023 and daily viewership up 94 percent since 2019. However, fraud concerns are growing as 85 percent of buyers acknowledge large-scale schemes. Over half believe server-side ad insertion carries the highest fraud risk, while others cite app, device, and user spoofing as key threats. Buyers rank data breaches, misreported impressions, and unauthorized inventory as major fears. HUMAN combats these risks through global visibility and modern defense strategies that safeguard CTV investments and strengthen advertiser trust.

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