Guide

The Beginner’s Guide to Connected TV Advertising

The Beginner’s Guide to Connected TV Advertising

Pages 5 Pages

Major CTV ad revenue earners include Hulu, YouTube, and Roku, with YouTube’s CTV ad revenue expected to grow 26% in 2024, potentially becoming the top earner. CTV’s share of digital ad spend is set to rise to 10% by 2025, reflecting its growing importance over traditional TV advertising.

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