Genesys Cloud Social integrates social media care into the Genesys Cloud platform, enabling brands to manage customer interactions seamlessly across public channels. It offers a unified omnichannel CX solution that combines marketing and support, giving businesses a holistic view of the customer journey. This empowers proactive engagement to resolve issues early, reduce support costs, and protect brand reputation. Advanced social listening tools help track and analyze conversations across major platforms, enhancing responsiveness and customer experience.

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